Design Studio 13

Independent creative studio · Tokyo / London / Anywhere

Ideas become worlds.

Design Studio 13 is the home of original games, mindful tools, pet gear, music stories, curious goods, and the next idea we haven’t met yet.

Explore the worlds
Design Studio 13 mark
Play Reflect Discover Make

The studio constellation

Six different worlds.
One restless imagination.

Each project starts with a simple question: could this be more useful, more joyful, or just more interesting?

01Wellbeing · Reflection

Our Mindful
Playground

A wellbeing universe for body, mind, and purpose—made to turn reflection into ritual.

Enter the playground
Illustrated symbols from Our Mindful Playground
Jordan the dog beside a PUP utility bag Chief tester
approved
02Pet gear · Utility

PUP

Practical pet gear with a wink, built for real walks and real life.

Meet PUP
03Card game · Digital companion
Cacahead

A fast card game about losing everything first. Maximum panic, preferably among friends.

Play your hand
Cacahead character token
04Music · Stories · Collecting

B.SIDE
Music Stories

Music history you can hold: collectible decks, rare stories, and a living archive of legends.

Flip the record
B.SIDE deck of music legends
ICED NOLA identity artwork
05Curated goods · Tokyo

ICED
NOLA

A careful edit of distinctive goods, joining utility with quiet confidence.

Browse the edit
06Lifestyle · Home · UK

Life is short.
Make it yours.

Useful, joyful products built around the belief that ordinary life deserves better objects.

Visit the house
YOLO HOUSE monogram and wordmark

Original Studio 13 games

Shuffle the
ordinary.

Four decks. Four different ways to turn a table, a karaoke room, or a quiet night into a story worth retelling.

Explore the game collection
Four illustrated Sing and Shuffle karaoke cards Coming soon
Game 01

Sing &
Shuffle

Karaoke’s new wildcard. Sing-offs, music challenges, and surprise tasks keep the whole room in play.

Meet the game
Karaoke Kings and Queens card game box Coming soon
Game 02

Karaoke
Kings & Queens

Iconic songs, bold choices, and playful twists—built to turn any table into a stage.

Take the mic
Cacahead card game box, decks, rules, and dice Available now
Game 03

Cacahead

Lose your cards, burn the pile, survive the chaos. Deceptively simple and delightfully ruthless.

Deal me in
Four red B.SIDE music story cards Music stories
Game 04

B.SIDE

Collect the stories behind music legends. Flip the cards and discover what happened offstage.

Drop the needle

What connects it all

Not a niche.
A way of thinking.

Design Studio 13 builds whole ideas—not just logos or pages. The story, object, interface, launch, and tiny details all belong to the same world.

  1. 01

    Find the spark

    A useful tension, an overlooked audience, a problem worth making more human.

  2. 02

    Build the world

    Name, voice, identity, product, and experience—designed to strengthen each other.

  3. 03

    Make it real

    From prototype to packaging to the live digital thing people can actually use.

The next world

Have an idea that refuses to sit still?

Good. Those are our favourite kind.

Start a conversation See every link