Independent creative studio · Tokyo / London / Anywhere
Design Studio 13 is the home of original games, mindful tools, pet gear, music stories, curious goods, and the next idea we haven’t met yet.
Explore the worlds
The studio constellation
Each project starts with a simple question: could this be more useful, more joyful, or just more interesting?
A wellbeing universe for body, mind, and purpose—made to turn reflection into ritual.
Enter the playground ↗
Chief testerPractical pet gear with a wink, built for real walks and real life.
Meet PUP ↗
A fast card game about losing everything first. Maximum panic, preferably among friends.
Play your hand ↗
Music history you can hold: collectible decks, rare stories, and a living archive of legends.
Flip the record ↗
A careful edit of distinctive goods, joining utility with quiet confidence.
Browse the edit ↗Useful, joyful products built around the belief that ordinary life deserves better objects.
Visit the house ↗
A quieter kind of night. Relaxing sounds, softly narrated stories and small evening rituals, with alarms and optional Apple Health sleep analysis in the iPhone app.
Find your quiet ↗
Somewhere still. Somewhere yours.
Straight to the table. Play against the computer, find your angle with training guides, and make your next shot on Cacahead pink cloth.
Download the game for free
on the App Store.
Original Studio 13 games
Four decks. Four different ways to turn a table, a karaoke room, or a quiet night into a story worth retelling.
Explore the game collection
Coming soon
Karaoke’s new wildcard. Sing-offs, music challenges, and surprise tasks keep the whole room in play.
Meet the game ↗
Coming soon
Iconic songs, bold choices, and playful twists—built to turn any table into a stage.
Take the mic ↗
Available now
Lose your cards, burn the pile, survive the chaos. Deceptively simple and delightfully ruthless.
Deal me in ↗
Collect the stories behind music legends. Flip the cards and discover what happened offstage.
Drop the needle ↗What connects it all
Design Studio 13 builds whole ideas—not just logos or pages. The story, object, interface, launch, and tiny details all belong to the same world.
A useful tension, an overlooked audience, a problem worth making more human.
Name, voice, identity, product, and experience—designed to strengthen each other.
From prototype to packaging to the live digital thing people can actually use.
The next world
Good. Those are our favourite kind. Send the thought while it still has energy.